A Prescription for Growth in Pharma- and Healthcare-Marketing.

Lilly launches brain health awareness campaign

Lilly launches “Before you forget”, a campaign focused on brain health, dementia prevention, risk factors and public awareness.

25 August 2026

LA-Med study shows broad media mix among specialists

The LA-Med Specialist Physician Study 2026 shows continued strong use of journals, alongside congresses, web research and AI tools.

NIM study: Longevity has yet to become an everyday priority

From Anonymous Clicks to Connected HCP Journeys: Why Integrated SSO Matters in Pharma Marketing

Snapchat adds multi-CTA ad format for pharma disclosure needs

NAD recommends changes to Sanofi Dupixent advertising

Bübchen continues Supersanft baby care campaign

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Digital

28 August 2026

SBK calls for digital appointment management in healthcare

A YouGov survey for SBK highlights demand for digital appointment access. The insurer has integrated 116117 into its app.

25 August 2026

Ads in ChatGPT: What pharma marketers need to know

OpenAI plans ads in ChatGPT. Pharma marketers may gain new HCP and awareness options, but privacy and policy limits are central.

Nia Health and AbbVie Germany collaborate on AI-supported atopic dermatitis care

29 July 2026

Magnosco presents AI assistant for skin cancer diagnostics

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Industry

Samsung Biologics publishes offer prospectus for PolyPeptide

Samsung Biologics has published the offer prospectus for PolyPeptide, with the main tender period expected from September 15 to October 12, 2026.

24 August 2026

Valerio Therapeutics signs agreement to acquire Etherna

Valerio Therapeutics plans to acquire Etherna at a €30 million enterprise value and funds the deal with a €40.25 million PIPE financing.

BioMarin to acquire Alesta for HPP candidate ALE1

Moderna reports positive Phase 3 melanoma data

Statutory reimbursement for cannabis flower ends without transition period

7 August 2026

GSK plans new global R&D centre in Cambridge

7 August 2026

Bausch + Lomb highlights two product launches

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People

Redcare Pharmacy plans CEO transition to Peter Schmid von Linstow

Redcare Pharmacy plans a CEO change, with Peter Schmid von Linstow set to succeed Olaf Heinrich in a planned leadership transition.

Madeleine Roach named Country President of Sanofi in Germany

Sanofi has created a Country President role in Germany. Madeleine Roach will take over the new leadership position from September 2026.

24 August 2026

Daiichi Sankyo names Markus Kosch head of Europe business

Quanterix appoints Jim Gute as Chief Commercial Officer