Glossary A B C D E F G H I K L M O P R S T U W A Agency B Blue-hand Training-Material Brochure C Competitive Analysis Continuing Medical Education Conversion Rate Conversion-Tracking Cookie-Banner Customer Journey Customer Relationship Management (CMR) D Disease Awareness Campaign (DAC) E eDetailing Email Reputation Email-Marketing (Newsletter) European Medicines Agency (EMA) F Federal Institute for Drugs and Medical Devices Flyer G General Data Protection Regulation (GDPR) German Drug Advertising Act (HWG) German Medical Products Act Google Ads H Healthcare Professionals (HCP) I Influencer-Marketing K Key Opinion Leader (KOL) Key Performance Indicator (KPI) L Login for Healthcare Professionals M Market research Medical Device Regulation (MDR) Medical Devices Law Multi-Channel-Marketing O Omni-Channel-Marketing P Package leaflet (PIL) Paul-Ehrlich-Institute (PEI) Pharmaceutical sales representative Product packshot R Red-Hand-Letter S Sales force Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing (SMM) Summary of Product Characteristics (SPC) T Target group analysis U Unfair Competition Law Unique Selling Proposition (USP) User Experience (UX) W Web Analytics Website / Landing-Page
